Why, if you have a website, would you need to set up profiles or pages on social networks? One reason, because even the most established companies don’t have all their clients visiting their website every day. Using social networks to find customers is a cost-effective way to market your products and build your brand. Browse through our social media case studies here. Social media is a vehicle to establish long-term relationships with targeted audiences, build brand awareness, and drive a powerful, two-way dialogue that delivers real value to both brand and customer. Establishing the right content for each stage of the customer journey is the core of our approach to social. Our goal is to create a sustainable engine to scale relationships and measurable results.
Another reason, social networks get more traffic than Google. Also, search engines have started including relevant videos in their natural search engine results as a way to give searchers a variety of results.