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Monogram logos or lettermarks are logos that consist of letters, usually brand initials. ... So it makes perfect sense for them to use monograms—sometimes called lettermark logos—to represent their organizations. A lettermark is a typography-based logo that's comprised of a few letters, usually a company's initials
An abstract logo is a symbol or image that isn't necessarily recognizable, but rather a complex geometric shape that represents your business in a conceptual way. More importantly, abstract logos are able to infuse layers of meaning into an image, making yours a memorable, conversation-starting logo
A mascot logo is one that bears an image of an identifiable brand ambassador, often in the form of a cartoon. Mascot logos are designed to be relatable, giving an audience an easy way to connect with and understand the company. Mascots are most strongly associated with sports, which is where the mascot got its